Bicycle Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Bicycle Market Size
The global bicycle market size was valued at $85.48 billion in 2025 and is projected to reach $159.89 billion by 2031, growing at a CAGR of 11.0% during the forecast period.

Bicycle Market Overview
The bicycle industry is no longer confined to being a simple mode of personal transportation; it has evolved into a strategic enabler of sustainable mobility, public health, and urban transformation. As of 2025, bicycles are increasingly positioned as a solution to urban congestion, air quality concerns, and rising fuel costs, making them a cornerstone of modern mobility systems. Cities across Asia, Europe, and North America are actively integrating cycling infrastructure into long-term mobility plans, shifting bicycles from recreational assets into critical components of public policy and corporate sustainability initiatives.

Over the past five years, the adoption of bicycles has accelerated due to the convergence of health, environmental, and economic priorities. According to the World Health Organization (WHO), cycling for just 30 minutes daily can reduce the risk of cardiovascular disease by nearly 20%, which has prompted several healthcare providers and insurers to incentivize bicycle use among urban populations. In parallel, data from the European Cyclists’ Federation (ECF) shows that governments investing in cycling lanes have observed a measurable decline in private car usage—by up to 12% in some metropolitan areas—reducing both emissions and traffic congestion.

Sector-level impacts of the bicycle market are becoming increasingly visible. In healthcare, employers offering cycling-to-work programs have reported up to 15% lower absenteeism rates, directly translating into operational cost savings. In the retail and logistics sector, bicycles—particularly cargo bikes—have emerged as a cost-effective solution for last-mile delivery, with pilot programs in Germany and the Netherlands reporting delivery efficiency improvements of 25% compared to traditional vans in dense urban zones. The tourism sector has also benefited, with cycling tourism generating billions annually in Europe, supported by eco-conscious travelers seeking sustainable experiences.

Strategically, bicycles are reshaping mobility ecosystems by replacing older, fuel-intensive approaches with agile, technology-integrated models. The rise of e-bikes, supported by lithium-ion battery innovation and digital connectivity, has enabled longer commutes, broader demographic adoption, and integration with ride-sharing platforms. Operationally, this shift delivers faster urban commutes, reduced infrastructure strain, and direct cost savings for both individuals and governments. Strategically, it positions bicycles as not only an environmentally responsible choice but also a competitive advantage for businesses and municipalities embracing sustainable mobility frameworks.

In essence, the bicycle market is at the intersection of health, sustainability, and technology. Its trajectory demonstrates how a historically simple product has become a transformative instrument, bridging individual well-being with macroeconomic and environmental benefits. As investments in cycling infrastructure, smart mobility platforms, and public health initiatives continue to grow, the role of bicycles in shaping global transportation and lifestyle systems is set to deepen further.

Bicycle Market Dynamics:
The global bicycle market has undergone a significant transformation over the past decade, shaped by rapid technological advancements, sustainability priorities, and the shifting power of consumer-driven branding. What was once considered a traditional mode of mobility is now evolving into a high-performance, digitally integrated, and lifestyle-oriented sector. Bicycles are not only addressing urban congestion and environmental challenges but are also being redefined as tools for fitness, personal identity, and smart commuting. Against this backdrop, three major forces—technological innovation, sustainability and health orientation, and the growing weight of brand differentiation—stand out as primary drivers of long-term market performance.

Driver 1: Technological Innovation in Bicycle Design and Functionality is driving the Bicycle Market
Innovation is at the core of the bicycle market’s expansion, with electric bicycles (e-bikes) emerging as a breakthrough in urban mobility. By integrating pedal-assist systems, lightweight batteries, and advanced drivetrains, bicycles have become more accessible to wider demographics, including the elderly and physically challenged.
• According to the European Cyclists’ Federation, e-bikes accounted for over 50% of new bicycle sales in Germany in 2023, signaling a broader consumer shift toward electrification. Similarly, the International Transport Forum notes that cycling infrastructure paired with e-bike adoption can cut urban commuting emissions by up to 12% annually.

In healthcare, rehabilitation centers across Europe have introduced e-bikes as part of post-injury physiotherapy programs, enabling patients to rebuild muscle strength without strain. In the tourism sector, e-bike rental fleets are expanding rapidly in destinations such as Amsterdam and Copenhagen, where adoption rates rose by double digits in 2022.

Technological advancements have translated into enhanced accessibility, stronger market penetration, and operational efficiency for manufacturers. Lighter carbon-fiber frames, GPS tracking, and smartphone connectivity further extend the consumer value proposition, reinforcing bicycles as a smart, future-ready mobility solution.

Driver 2: Sustainability and Health as Core Market Enablers to Drive the Market
The intersection of climate responsibility and personal well-being has positioned bicycles as a dual-purpose solution for modern societies. Urban policymakers view cycling as a strategic lever to curb emissions, while consumers see it as an accessible route to health improvement.
• The World Health Organization highlights that cycling for just 30 minutes a day can reduce cardiovascular disease risk by nearly 25%. On the sustainability side, the European Environment Agency estimates that widespread bicycle adoption in urban centers could reduce annual CO₂ emissions by up to 16 million tonnes.

In corporate environments, employers in the UK and Netherlands have rolled out cycle-to-work schemes, where tax incentives and subsidies have increased employee bicycle commuting by over 20% in the past five years. Meanwhile, retail giants in Asia are investing in cargo bicycles for last-mile deliveries, reporting logistics cost reductions of up to 30% compared to vans in dense urban zones.

The convergence of environmental benefits and measurable health outcomes makes cycling a strategic enabler for governments, businesses, and individuals, positioning bicycles as both a sustainable transport choice and a preventive healthcare tool.

Driver 3: Growing Importance of Brand Strength and Differentiation Driving Performance
In a fragmented market with both multinational leaders and niche entrants, brand power has emerged as a decisive factor influencing consumer choice. Beyond performance metrics, bicycles are now purchased as symbols of lifestyle, innovation, and alignment with personal values.
• A survey by the Bicycle Association in the UK revealed that 68% of urban consumers consider brand reputation as a top-three factor in bicycle purchasing decisions, particularly in premium and electric segments. Strong marketing narratives tied to sustainability and performance have further amplified brand loyalty.

Global leaders such as Trek and Specialized have built communities through sponsored cycling events and athlete endorsements, directly translating to higher market share in performance bicycles. Conversely, direct-to-consumer (DTC) start-ups like VanMoof have disrupted the market with digital-first branding and subscription-based ownership models, reporting user retention rates exceeding 75% after the first year.

The emphasis on branding is reshaping the competitive landscape, allowing companies with clear value propositions—whether centered on performance, eco-consciousness, or personalization—to capture premium margins and cultivate long-term customer loyalty.

Inadequate Cycling Infrastructure and Safety Concerns is acting as a Restraint:
One of the most significant challenges restraining the growth of the global bicycle market is the lack of adequate cycling infrastructure and persistent safety concerns. While bicycles are increasingly positioned as sustainable alternatives to motorized transport, their adoption is highly dependent on the availability of safe and convenient riding environments. In many regions, poorly maintained roads, limited bike lanes, and insufficient parking facilities create barriers for both daily commuters and recreational riders. This directly undermines consumer confidence in bicycles as a viable long-term mobility option.

According to the World Health Organization (WHO), cyclists account for nearly 3% of global road traffic deaths annually, with urban regions in low- and middle-income countries recording the highest vulnerability due to insufficient protective infrastructure. Surveys conducted by the European Cyclists’ Federation highlight that over 40% of respondents in metropolitan areas avoid cycling due to fear of traffic-related accidents, even when bicycle-sharing schemes are readily available.

In the corporate sector, several wellness-focused companies in North America attempted to incentivize employees with bicycle-to-work programs. However, adoption rates remained below 25% in cities like Los Angeles and Houston, primarily because employees perceived commuting routes as unsafe and lacked access to secure bicycle parking facilities. Similarly, in parts of Southeast Asia, retail delivery services exploring last-mile logistics through bicycles have faced operational delays, as unsafe urban traffic conditions led to higher accident risks and employee turnover.

The tangible effect of this restraint is slower adoption of bicycles in both personal and commercial use cases. Manufacturers and service providers face reduced scalability, as consumers hesitate to fully transition to bicycles without visible investments in safe cycling networks. As a result, despite strong sustainability narratives and rising environmental awareness, the market’s growth potential is restricted by infrastructure gaps that directly impact profitability, adoption speed, and long-term market penetration.

By End Use, the Men Segment to Propel the Market Growth
The men’s bicycle segment represents a cornerstone of the global bicycle market, accounting for a significant share due to its dominance in both recreational and commuting use. This segment is strategically important as it captures a wide consumer base ranging from daily urban commuters to adventure sports enthusiasts, making it central to both volume sales and value growth across regions.

Key growth drivers are, the growing emphasis on fitness and preventive healthcare has driven male consumers toward cycling as a low-impact cardiovascular activity. According to the World Health Organization, adult physical inactivity remains a leading risk factor for non-communicable diseases, and bicycles are increasingly positioned as accessible fitness tools for men in urban and semi-urban areas.
Second, the rapid adoption of bicycles as eco-friendly commuting alternatives has accelerated segment growth. The European Cyclists’ Federation reports that bicycle commuting can reduce individual CO₂ emissions by up to 67% annually compared to car usage, making them attractive to environmentally conscious male commuters.
Third, the rising popularity of performance and sports bicycles, including road, hybrid, and mountain models, is expanding premium opportunities. Data from the International Mountain Bicycling Association highlights steady participation growth in endurance and off-road cycling events, with men forming the majority of registered participants.

Manufacturers are responding with advanced designs featuring lightweight carbon frames, integrated GPS, and electric-assist technologies, appealing to performance-oriented male consumers. Retailers and e-commerce platforms leverage subscription and rental models to target urban male professionals seeking flexible ownership options.

Overall, the men’s bicycle segment is a critical growth engine, blending mass-market adoption with premium innovation opportunities, while reinforcing cycling’s role in health, sustainability, and lifestyle transformation.

By Distribution Channel, Offline Leading the Demand for Bicycle Market
The offline sales channel remains a cornerstone of the global bicycle market, serving as a critical interface for consumer engagement, product validation, and after-sales services. Despite the rapid rise of digital commerce, physical retail outlets, specialty bicycle stores, and sporting goods chains continue to dominate sales in many regions, particularly where customers value direct interaction, expert consultation, and hands-on product experience. The offline segment not only sustains traditional markets but also fosters trust and loyalty in emerging cycling communities.

Three primary growth drivers are shaping this segment. First, the emphasis on experiential purchasing—consumers prefers in-store test rides and professional fittings, which enhance satisfaction and reduce return rates. Industry surveys by the European Cyclists’ Federation indicate that over 55% of urban cyclists prefer physical stores for first-time purchases, underscoring the role of personal consultation. Second, offline channels provide superior after-sales service, including maintenance, customization, and safety checks, creating long-term customer value. Bicycle associations in North America report that service packages attached to offline sales improve customer retention by 20–25% compared to online-only sales. Third, offline outlets are increasingly integrating technology—such as in-store virtual reality for route simulation and digital kiosks for component selection—bridging the gap between physical and digital retail.

Strategically, the offline segment ensures market stability, nurtures brand-consumer trust, and drives premiumization through tailored services. As cycling expands globally for commuting, fitness, and recreation, offline distribution will remain a pivotal growth enabler, particularly in markets where community engagement and localized expertise are key decision factors.

By Geography, Asia Pacific Dominated the Global Market
Asia Pacific represents the largest and fastest-growing region in the global bicycle market, driven by rising urbanization, government-backed sustainability programs, and cultural adoption of cycling as both a lifestyle and mobility solution. As of 2025, countries such as China, India, and Japan are at the forefront of this growth, supported by extensive investments in cycling infrastructure and public bike-sharing systems. The Asian Development Bank has reported that cycling infrastructure projects across Asian cities have doubled in the last decade, with governments positioning bicycles as a cost-effective response to urban congestion and environmental challenges.

Industry adoption trends highlight bicycles being leveraged across multiple sectors. In retail and last-mile logistics, companies in India and Indonesia are increasingly adopting bicycles for eco-friendly deliveries, reducing operational costs by up to 20% compared to motorbike fleets. In healthcare, hospitals in Japan and South Korea have initiated cycling-based wellness programs for staff and patients, linking physical activity to reduced absenteeism and improved recovery times. In the manufacturing sector, large-scale bicycle production hubs in China and Taiwan are adopting automation and advanced robotics to meet growing export demand.

Technological advancements are also reshaping the market. Smart bicycles with GPS, IoT-enabled tracking, and AI-driven route optimization are being rolled out by firms like Hero Cycles and Giant Manufacturing. In September 2024, Hero Cycles (India) partnered with Yulu Mobility to expand AI-enabled e-bikes for shared urban mobility, reflecting the region’s pivot toward connected and sustainable transport solutions.

According to the World Health Organization (2024), cycling adoption in urban Asia has the potential to cut urban air pollution by 8–10% over the next decade, highlighting its strategic relevance. Over the next 3–5 years, Asia Pacific is expected to maintain its dominance as the global hub for bicycle innovation and adoption, with policy support, consumer awareness, and technological integration ensuring continued market expansion.

List of the Key Players Profiled in the Report Includes:
• Accell Group
• Atlas Cycles (Haryana) Ltd.
• Avon Cycles Ltd.
• Cervelo 
• Dorel Industries Inc
• NYCeWheels Inc.
• Derby Cycle
• Easy Motion USA
• Specialized Bicycle Components
• Tube Investments of India Limited
• V.E. Bianchi SpA
• Hero Cycles Limited

Recent Developments:
• In July 2025, Accell Group confirmed that the founders of VanMoof are involved in developing a new commuter e-bike under the Raleigh brand. This initiative captures innovation from the VanMoof legacy while aligning with Accell’s strategic focus on urban mobility. The prototype features include a removable battery, belt drive, and rear-wheel motor, signaling design integration of performance and practicality.
• In May 2025, Atlas Cycles appointed a new Company Secretary and Compliance Officer, signaling a recommitment to governance excellence and operational transparency. This move is expected to bolster stakeholder confidence in India’s domestic bicycle manufacturing industry.
• In May 2025, Avon’s chairperson, Shri Onkar Singh Pahwa, was awarded the Padma Shri for his contributions to the bicycle industry and affordable mobility access. This accolade elevated both his personal brand and faith in Indian cycling heritage.
• In July 2025, Cervélo unveiled its next-generation S5 model with improved aerodynamics and reduced weight—delivering a 6.3-watt gain and 124 grams weight reduction over its predecessor. These refinements reinforce Cervélo’s reputation for performance-driven design and maintain its competitive edge in the pro peloton.
• In 2025, Dorel Sports, a major cycling division of Dorel Industries, expanded its finance transformation by deploying the Planful FP&A platform. This has accelerated its budgeting cycle, delivering reports to executives one day after month-end and enabling sharper financial planning across its global brand portfolio.

Competitive Landscape:
The bicycle market is characterized by intense competition, shaped by rapid innovation, sustainability imperatives, and shifting consumer mobility preferences. Established global players such as Giant Manufacturing, Trek Bicycle Corporation, Hero Cycles, and Merida Industry dominate through scale, brand recognition, and diversified product portfolios spanning urban bicycles, mountain bikes, and e-bikes. Their strategic differentiators include smart-bike integration with IoT and GPS systems (Giant’s AI-enabled models), aggressive pricing strategies tailored to emerging markets (Hero Cycles in India), and sustainability-driven manufacturing practices, such as Trek’s recycled material initiatives. Niche brands and start-ups are also intensifying competition by targeting specialized segments like cargo bicycles for last-mile logistics in retail and healthcare delivery. Partnerships are emerging as a key competitive lever; for instance, several Asian manufacturers have aligned with mobility service providers to expand bike-sharing ecosystems. Industry-specific adoption is notable in logistics, where e-cargo bikes are gaining traction, and in government-led programs encouraging cycling for public health and carbon reduction. The competitive intensity is further shaped by technological trends such as AI-driven route optimization, battery efficiency in e-bikes, and lightweight composite materials. Over the near term, differentiation will hinge on the ability to merge affordability with advanced connectivity and eco-friendly design.

Market Segmentation:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Bicycle Market by, Product:
• Mountain Bikes
• Hybrid Bikes
• Road Bikes
• Cargo Bikes
• Comfort
• Cruiser
• Youth Bicycles
• Other Products
 
Bicycle Market by, Technology:
• Electric
• Conventional

Bicycle Market by, Propulsion:
• Manual Bicycles
• Motor-assisted Bicycles

Bicycle Market by, Distribution Channel:
• Online
• Offline

Bicycle Market by, Design:
• Folding
• Regular 

Bicycle Market by, Price:
• Premium
• Mid-Range
• Low-Range 

Bicycle Market by, End User:
• Men
• Women
• Kids

Bicycle Market by, Application:
• Racing
• Transportation Tools
• Recreation

Bicycle Market by, Geography:
The Bicycle market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:
• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:
• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

Table Of Content

1 Market Introduction             
    1.1 Market Definition         
    1.2 Research Scope and Segmentation         
    1.3 Stakeholders         
    1.4 List of Abbreviations         
              
2 Executive Summary             
              
3 Research Methodology             
    3.1 Identification of Data         
    3.2 Data Analysis         
    3.3 Verification         
    3.4 Data Sources         
    3.5 Assumptions         
              
4 Market Dynamics             
    4.1 Market Drivers         
    4.2 Market Restraints         
    4.3 Market Opportunities         
    4.4 Market Challenges         
              
5 Porter's Five Force Analysis             
    5.1 Bargaining Power of Suppliers         
    5.2 Bargaining Power of Buyers         
    5.3 Threat of New Entrants         
    5.4 Threat of Substitutes         
    5.5 Competitive Rivalry in the Market         
              
6 Global Bicycle Market by, Product             
    6.1 Overview         
    6.2 Mountain Bikes         
    6.3 Hybrid Bikes         
    6.4 Road Bikes         
    6.5 Cargo Bikes         
    6.6 Comfort         
    6.7 Cruiser         
    6.8 Youth Bicycles         
    6.9 Other Products         
              
7 Global Bicycle Market by, Technology             
    7.1 Overview         
    7.2 Electric         
    7.3 Conventional         
              
8 Global Bicycle Market by, Propulsion             
    8.1 Overview         
    8.2 Manual Bicycles         
    8.3 Motor-assisted Bicycles         
              
9 Global Bicycle Market by, Distribution Channel             
    9.1 Overview         
    9.2 Online         
    9.3 Offline         
              
10 Global Bicycle Market by, Design             
    10.1 Overview         
    10.2 Folding         
    10.3 Regular          
              
11 Global Bicycle Market by, Price             
    11.1 Overview         
    11.2 Premium         
    11.3 Mid-Range         
    11.4 Low-Range          
              
12 Global Bicycle Market by, End User             
    12.1 Overview         
    12.2 Men         
    12.3 Women         
    12.4 Kids         
              
13 Global Bicycle Market by, Application             
    13.1 Overview         
    13.2 Racing         
    13.3 Transportation Tools         
    13.4 Recreation         
              
14 Global Bicycle Market by, Geography             
    14.1 Overview         
    14.2 North America         
             14.2.1 US
             14.2.2 Canada
             14.2.3 Mexico
    14.3 Europe         
             14.3.1 Germany
             14.3.2 France
             14.3.3 UK
             14.3.4 Italy
             14.3.5 Spain
             14.3.6 Rest of Europe
    14.4 Asia Pacific         
             14.4.1 China
             14.4.2 Japan
             14.4.3 India
             14.4.4 South Korea
             14.4.5 Australia
             14.4.6 New Zealand
             14.4.7 Rest of Asia Pacific
    14.5 South America         
             14.5.1 Brazil
             14.5.2 Argentina
             14.5.3 Chile
             14.5.4 Rest of South America
    14.6 Middle East & Africa         
             14.6.1 UAE
             14.6.2 Saudi Arabia
             14.6.3 Qatar
             14.6.4 Iran
             14.6.5 South Africa
             14.6.6 Rest of Middle East & Africa
              
15 Key Developments             
              
16 Company Profiling             
    16.1 Accell Group         
             16.1.1 Business Overview
             16.1.2 Product/Service Offering
             16.1.3 Financial Overview
             16.1.4 SWOT Analysis
             16.1.5 Key Activities
    16.2 Atlas Cycles (Haryana) Ltd.         
    16.3 Avon Cycles Ltd.         
    16.4 Cervelo         
    16.5 Dorel Industries Inc.         
    16.6 NYCeWheels Inc.         
    16.7 Derby Cycle         
    16.8 Easy Motion USA         
    16.9 Specialized Bicycle Components         
    16.10  Tube Investments of India Limited         
    16.11 V.E. Bianchi SpA         
    16.12 Hero Cycles Limited