Seasoning and Spices Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Seasoning and Spices Market Size
The global seasoning and spices market size was valued at $25.07 billion in 2025 and is projected to reach $38.68 billion by 2031, growing at a CAGR of 7.5% during the forecast period.

Seasoning and Spices Market Overview
The seasoning and spices market is experiencing significant growth driven by increasing consumer interest in flavor enhancement, health benefits, and the rising popularity of ethnic cuisines. 
Companies can benefit from this trend by developing innovative spice blends that cater to evolving consumer preferences for organic, clean-label, and unique flavors. Additionally, government initiatives promoting local sourcing and sustainability are encouraging consumers to choose locally produced spices, which can enhance brand loyalty and community support. The increasing awareness of the health benefits associated with spices further drives demand, as consumers seek natural ingredients that can contribute to their overall well-being. This combination of health consciousness, culinary exploration, and innovation presents ample opportunities for companies in the seasoning and spices sector to thrive in a competitive landscape.

Seasoning and Spices Market Dynamics
The seasoning and spices market is expected to witness significant growth in the future due to the increasing consumer demand for unique and exotic flavors, rising awareness of the health benefits, and growth of the foodservice industry, including restaurants and cafes. However, the fluctuating raw material prices affecting production costs, intense competition from both established brands and local manufacturers, and concerns over spice adulteration impacting consumer trust are restraining the growth of the market.

Furthermore, product innovation with unique flavor combinations and blends, growing demand for organic and clean-label seasonings, and strategic collaborations with foodservice providers to increase brand exposure are the key trends propelling the seasoning and spicesmarket. 

Increasing Consumer Demand for Unique And Exotic Flavors is Driving the Seasoning and Spices Market
The increasing consumer demand for unique and exotic flavors is significantly impacting the seasoning and spices market, driving companies to innovate and expand their product offerings. 
• For instance, in April 2024, Falmont Flavors introduced a range of innovative flavors, such as Es Teler—a blend of tropical fruits like avocado and jackfruit—catering to the growing interest in diverse culinary experiences. 
This aligns with a broader trend where brands are experimenting with unconventional flavor combinations to attract adventurous consumers. 
• In May 2024, Van Leeuwen Ice Cream capitalized on this trend by launching limited-time flavors like Hidden Valley Ranch and macaroni and cheese-flavored ice cream in collaboration with Kraft Heinz, appealing to Gen Z's appetite for novelty. 
• Additionally, Hershey introduced pink lemonade-flavored Kit Kats in early 2024, further emphasizing the shift towards playful and unique flavor profiles. 
The rise of social media also plays a crucial role, as brands closely monitor trending flavors to align their offerings with consumer preferences. Overall, these examples illustrate how companies are leveraging the demand for unique flavors to enhance brand relevance and capture new market segments in the seasoning and spices industry.

By Brand, the National Brands Segment is projected to be the Largest Segment in the Seasoning and Spices Market
National Brands is the largest segment in the seasoning and spicesmarket, driven by consumers' growing preference for authentic and flavorful culinary experiences, as well as the increasing popularity of home cooking. 
• In 2023, the global spices market was valued at approximately USD 21.69 billion, with projections to reach USD 34.31 billion by 2030, highlighting a robust growth trajectory. 
• Government initiatives such as India’s Spices Board have launched comprehensive schemes aimed at enhancing spice exports and improving quality standards through programs like the Sustainability in Spice Sector through Progressive, Innovative and Collaborative Interventions for Export Development (SPICED), which was unveiled in 2024 with an approved outlay of Rs. 422.30 crore. 
This initiative focuses on empowering farmer groups and enhancing post-harvest quality, ensuring that national brands can offer high-quality products that meet international standards. Furthermore, the rise of e-commerce platforms has made it easier for consumers to access a wide range of spices from national brands, further fueling demand. Overall, these factors illustrate how national brands are capitalizing on consumer trends toward unique flavors and high-quality products in the seasoning and spices market.

By Geography, Asia Pacific Holds the Largest Share in the Market Revenue
Asia Pacific holds the largest share of the seasoning and spicesmarket, driven by a combination of cultural preferences, economic growth, and evolving consumer tastes, increasing popularity of both local and international cuisines, particularly in countries like India and China, where traditional spices are integral to culinary practices while western food influences are gaining traction. 
• For example, McCormick & Company has expanded its product offerings in Asia by introducing unique spice blends that cater to regional tastes, enhancing their market presence. 
Additionally, government initiatives promoting organic farming and sustainable practices are encouraging the cultivation of high-quality spices across the region. In India, the Spices Board has implemented programs to boost spice exports and improve quality standards, which supports local farmers and enhances the global competitiveness of Indian spices. Furthermore, the rise of e-commerce platforms has made it easier for consumers to access a diverse range of spices and seasonings, further fueling demand. The combination of these factors cultural diversity, economic development, government support for local agriculture, and increased accessibility through online retail illustrates why the Asia Pacific region is experiencing a booming demand for seasonings and spices.

Key Target Audience:
• Manufacturers
• Retailers 
• Distributors and wholesalers
• Consumers
• Food Manufacturers and Processors
• Regulatory Bodies and Government Agencies

List of the Key Players Profiled in the Report Includes:
• Ajinomoto Co. Inc.
• Sensient Technologies Corporation
• Associated British Food PLC
• Kerry Group plc
• McCormick & Company Inc.
• Baria Pepper
• Döhler GmbH
• DS Group
• Everest Spices
• Bart Ingredients
 
Recent Developments:
• In February 2025, Sensient Technologies introduced two natural food colors: Marine Blue™ Capri (Blue 1 replacement) and SIENNA™ FORTIS (clean-label brown), aligning with rising demand and regulatory momentum toward natural color solutions.
• In January 2025, McCormick & Company named Ají Amarillo its 2025 Flavor of the Year, introducing a limitededition Aji Amarillo seasoning blend in early February. The blend features fruitysmoky notesunderlining McCormick’s trendsetting influence.
• In March 2024, Ajinomoto announced the launch of a new line of umami seasoning products aimed at enhancing flavor in home cooking, reflecting the growing consumer interest in gourmet and health-conscious cooking options.

Market Segmentation:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Product: 
• Spices 
• Herbs 
• Salt & Salts Substitutes

Market by, Form: 
• Whole
• Crushed
• Powder

Market by, Brand:
• National Brand
• Private Label Brand

Market by, End Use:
• Modern Trade Channels
• Neighbourhood Stores
• Online Stores
• Brick & Mortar Retail Stores
• Speciality Stores
• Foodservice 

Market by, Nature:
• Organic
• Conventional

Market by, Geography:
The seasoning and spices market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:
• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:
• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

Table Of Content

1 Market Introduction             
    1.1 Market Definition         
    1.2 Research Scope and Segmentation         
    1.3 Stakeholders         
    1.4 List of Abbreviations         
              
2 Executive Summary             
              
3 Research Methodology             
    3.1 Identification of Data         
    3.2 Data Analysis         
    3.3 Verification         
    3.4 Data Sources         
    3.5 Assumptions         
              
4 Market Dynamics             
    4.1 Market Drivers         
    4.2 Market Restraints         
    4.3 Market Opportunities         
    4.4 Market Challenges         
              
5 Porter's Five Force Analysis             
    5.1 Bargaining Power of Suppliers         
    5.2 Bargaining Power of Buyers         
    5.3 Threat of New Entrants         
    5.4 Threat of Substitutes         
    5.5 Competitive Rivalry in the Market         
              
6 Global Seasoning and Spices Market by, Product             
    6.1 Overview         
    6.2 Spices         
             6.2.1 Pepper
             6.2.2 Ginger
             6.2.3 Cinnamon
             6.2.4 Cumin
             6.2.5 Turmeric
             6.2.6 Coriander
             6.2.7 Cardamom
             6.2.8 Cloves
             6.2.9 Other Spices
    6.3 Herbs         
             6.3.1 Garlic
             6.3.2 Oregano
             6.3.3 Mint
             6.3.4 Parsley
             6.3.5 Rosemary
             6.3.6 Fennel
             6.3.7 Other Herbs
    6.4 Salt & Salts Substitutes         
              
7 Global Seasoning and Spices Market by, Form             
    7.1 Overview         
    7.2 Whole         
    7.3 Crushed         
    7.4 Powder         
              
8 Global Seasoning and Spices Market by, Brand             
    8.1 Overview         
    8.2 National Brand         
    8.3 Private Label Brand         
              
9 Global Seasoning and Spices Market by, End Use             
    9.1 Overview         
    9.2 Modern Trade Channels         
    9.3 Neighbourhood Stores         
    9.4 Online Stores         
    9.5 Brick & Mortar Retail Stores         
    9.6 Speciality Stores         
    9.7 Foodservice         
              
10 Global Seasoning and Spices Market by, Nature             
    10.1 Overview         
    10.2 Organic         
    10.3 Conventional         
              
11 Global Seasoning and Spices Market by, Geography             
    11.1 Overview         
    11.2 North America         
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
    11.3 Europe         
             11.3.1 Germany
             11.3.2 France
             11.3.3 UK
             11.3.4 Italy
             11.3.5 Spain
             11.3.6 Rest of Europe
    11.4 Asia Pacific         
             11.4.1 China
             11.4.2 Japan
             11.4.3 India
             11.4.4 South Korea
             11.4.5 Australia
             11.4.6 New Zealand
             11.4.7 Rest of Asia Pacific
    11.5 South America         
             11.5.1 Brazil
             11.5.2 Argentina
             11.5.3 Chile
             11.5.4 Rest of South America
    11.6 Middle East & Africa         
             11.6.1 UAE
             11.6.2 Saudi Arabia
             11.6.3 Qatar
             11.6.4 Iran
             11.6.5 South Africa
             11.6.6 Rest of Middle East & Africa
              
12 Key Developments             
              
13 Company Profiling             
    13.1 Ajinomoto Co. Inc.         
             13.1.1 Business Overview
             13.1.2 Product/Service Offering
             13.1.3 Financial Overview
             13.1.4 SWOT Analysis
             13.1.5 Key Activities
    13.2 Sensient Technologies Corporation         
    13.3 Associated British Food PLC         
    13.4 Kerry Group plc         
    13.5 McCormick & Company Inc.         
    13.6 Baria Pepper         
    13.7 Döhler GmbH         
    13.8 DS Group         
    13.9 Everest Spices         
    13.10 Bart Ingredients